MOBILE MARKETING

Mobile marketing has established its role as an important and efficient marketing channel that can supplement and support other media.

Labyrintti Media provides an easy way of utilising mobile telephones in advertising campaigns. The campaigns can employ text and multimedia messaging and the campaigns may be linked to a variety of web sites.

Turnkey solutions for:

• Campaign design (participation instructions, technologies, legislation)
  
• Implementation (real-time browser-based monitoring)
  
• Compilation of results (summary and reports, database exports [Excel])

Interactive Campaigns

• Users participate by sending text messages
  
• Participation instructions are supplied in the supporting media (television, print media, packaging)
  
• Potential applications: polls, competitions, lotteries, product ordering
  
• Ease of use, reachability, high participation percentage, effective acquisition of user data (time, location, media)
  
• Invoicing services also available

FIGURE 1. Supporting media/Consumers/Advertiser

Loyal Customer Marketing

• Targeting an existing customer database
  
• Applications: loyal customer benefits, invitations, customer and service announcements, bonus vouchers
  
• Ease of use, reachability, duration (commitment)