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CASE COLGATE |
Colgate-Palmolive chose Labyrintti Media Oy to implement several text message campaigns for use in convenience retail. People participated by text message and the awards of the competition consisted of various Colgate products.
The campaigns were planned in cooperation with Colgate and Labyrintti was responsible for their technical implementation and maintenance.
Colgate-Palmolive is one of the world's most famous manufacturers of consumer products. Millions of people use Colgate-Palmolive's well-known products daily for their personal hygiene and house cleaning needs. Colgate operates in 16 European countries, where they employ over 5,000 people.
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