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CASE ALPRO |
In May 2005, Labyrintti Media implemented a text message competition and customer poll used for launching two new Alpro Soja soya yoghurt flavours in Finland. Consumers could participate by sending text messages, visiting the web site or filling out a coupon.
The campaign and the Alpro Soja brand were promoted at the Naisten Kymppi running race on 29 May 2005, and the campaign continued until the end of July 2005.
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Campaign data:
- Time: Summer 2005
- Product launch on May 2005
- Duration: 3 months (May, June, July)
- Customer poll/competition/acquisition of consumer data
- Supporting media: package and in-store advertising
Implemented in co-operation with
Neljäntuuman toimisto Oy.
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Reference cases:
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